17 february 2011 10:00.

As well as focusing on the market situation and Fruttagel's new strategic positioning, the new Business Plan 2011-2013 illustrates the context for short and medium term opportunities in the awareness, however, that the company has to contend with a problematic and selective current and short-term business cycle.

Fruttagel's decisions in recent years have enabled it to weather the economic crisis and prepare for recovery, strengthening its quality, reliability and innovation.

The key objectives of the new plan can be summarised as follows:

• business growth, with particular focus on product and process innovation;
• increased profitability through the reduction of costs and increased efficiency;
• reduction of debt;
• strengthening of capital.

A turnover of 137.5 million euro is expected in 2011-2013 compared with 120.1 million euro in 2010, an increase of 4.3% on an annual basis.

The beverage and frozen food sectors are expected to grow, while the processed tomato products sector will remain stable. Planned investments are estimated at 18.156 million euros, mainly concentrated in technological innovation and the strengthening of production capacity in the frozen food and beverage sectors.

It is a challenging task and the goals are certainly ambitious, but the wealth of human and professional skills at the company's disposal means it can be cautiously optimistic about the future.