The research and development process begins with a specific customer request or market analysis, but it is above all through an observation of data on sales to end consumers that we can identify many areas on which to focus.

There are two R&D project work teams, one dedicated to the beverages and tomato areas, and the other to frozen vegetables. The teams, which also benefit from the contributions of internationally renowned nutritionists and researchers and universities, must analyse all aspects related to the launch of a new product, from the implications related to the supply of raw materials to connected legislative aspects.

Furnished with exhaustive presentations and product samples, with these projects Fruttagel is able to guarantee its customers a continuous overview of sales trends in the markets in which it operates, and ready-to-go range of products considered to be new to the national and European markets.

In the market areas in which we operate it is increasingly private labels that develop leading market shares, and suppliers must therefore take a proactive approach and, as expert consultants, support customers in the maze of positioning logic and product specifications also in the guise of innovator, a role that was typically only carried out in the past by industrial brands.

Our success and that of our customers can be gauged by the popularity the products we develop together enjoy among consumers.